Grazia's magazine is now more interactive than ever. They have launched their first shoppable live stream makeup tutorial and we are certain it will not be the last one!

Grazia used Smartzer’s interactive video platform to make their summer makeup tutorial live stream shoppable. Thanks to interactive video software this is now something brands can do easily and effortlessly. Viewers could click on the featured products on the live and go to the PDP to make the purchase. The live stream was part of an interesting digital article written by Marina Avraam on summer makeup.

Thanks to live shopping the viewers were a few clicks from purchasing the products on the tutorial. Interactive content has a strong impact on ROI as it catches the consumers' eye in a more engaging way and encourages them to purchase featured products and carousel items. In this live stream, they can scroll and take a look at all the products featured in the live stream in case they need further details before making the purchase.