HOW AGENCIES CAN USE SHOPPABLE AND INTERACTIVE VIDEO FORMATS TO DRIVE ENGAGEMENT

Interactive video has proven to be an effective and key tool for marketeers. In fact, video interactivity can increase viewer engagement by 3-4 x more than standard, linear video.


So, it is no wonder that advertising agencies are looking to seize shoppable tech to upscale what they can offer brands.


What is shoppable and interactive video?


Interactive videos encourage user involvement. They have clickable, tagged areas called "hotspots" that the viewer can interact with. Brands tag videos with product information or links to ecommerce to make them shoppable. Viewers may even be able to make a purchase within the ad. Video interactivity might also be encouraged via 360 degree exploration tech, quizzes, livestream, chatbots, calls-to-action and many more.