HOW DOES THE SHOPPABLE VIDEO AND LIVE SHOPPING INDUSTRY LOOK IN 2021

When marketing your brand, everyone knows it is important to share the most relevant content.


This year we have seen the rise of shoppable technology within video content marketing. Live stream shopping events have taken the world by storm, allowing brands to step up when bricks and mortar stores were closed.


The highly engaging, clickable videos allow viewers to play a role in the content with direct links to products encouraging customers to take immediate action to purchase. In fact, MAGNA research indicates that people spend almost 50% more time engaging with interactive videos, and shoppable videos boost up purchase intent ninefold.


Inside Retail notes, one company tracked its shoppable video metrics and discovered that 41% of the people who watched its videos dropped something in their virtual shopping online carts.