HOW LIVESTREAM SHOPPING ALLOWS FOR PRODUCT STORY TELLING

Updated: Jun 1, 2021

Livestream shopping is on the rise and for a good reason. Live videos hold viewers attention 10-20x longer than pre-recorded, on-demand content.



Thanks to Taobao, Chinese streaming giant, many smaller streaming apps like Bambuser and NTWRK have attempted to mimic the technology used to sell products to thousands in a matter of seconds. On the other hand, big social media names have invested in major tech companies to experiment with their own in-app livestream features.


However, even the big brands are slow to pick up this trending format. Debora