HOW LONDON FASHION WEEK WENT VIRTUAL

The past year has been a weird one. With people told to stay home and events cancelled, it has been hard to find anything to look forward to. However, brands and events have been looking to overcome this barrier to create exciting experiences for viewers to watch online at home.


In 2021, London Fashion Week was entirely digital with fashion shows being live streamed online. 95 brands took part this season with the likes of Bora Aksu filming at the Tate Britain for an exciting and immersive at home viewing experience.


On the LFW website, viewers can browse the collections featured or enter the DiscoveryLAB to discover and connect with fresh, emerging brands. Additionally, the show was fully open for wholesale to shop live and follow links to the designers digital showrooms and contacts for sales enquiries under the 'industry' tab. Fashion enthusiasts could listen to po