HOW SHOPPABLE CONTENT HAS BECOME THE NORM

Updated: Jun 1, 2021

Without realising, our internet browsing experiences are now filled with shoppable content

So what is shoppable content?


Anything can be made shoppable if it provides the consumer with the opportunity to buy from it. For example: social media posts, blog posts, native articles, livestream shopping, images and videos. Shoppable content provides the consumer with an easy way to buy either from a link or from a clickable call-to-action such as 'buy now' or 'add to cart'.


Why are we seeing more content like this? Especially shoppable video?