HOW USING SHOPPABLE CONTENT ON APPS CAN BOOST SALES

Updated: Oct 5, 2021

Video ecommerce is rapidly evolving. Now, it is not enough to only use static imagery and text for marketing and promotional content.


Video is the most informative and engaging type of content. However, interactive shoppable video takes it up a level. Not only is it engaging, but it informs and converts customers. This means that video ecommerce becomes monetised and brands can boost sales significantly.


Plus, every view, click and click-through can be measured within the video, making content extremely valuable for adapting marketing strategy.


In a digital age, it is extremely important to optimise app experiences for customers...


Poq Studios has also been helping brands to drive app commerce. The platform helps to create seamless shopping experiences that are dynamic, interactive, personalised and smooth. Poq allows brands to set up their own communication channels with users, style their app to suit brand