HOW SHOPPABLE VIDEO GENERATES POWERFUL METRICS TO IMPROVE YOUR ROI.

Unlike standard video, shoppable video can help you track key metrics from your video content marketing to provide a strong ROI.


Shoppable and interactive videos allow the viewer to play a role in the video. They can click on an interactive overlay to bring up popups with product information and a call to action button that can take them to a product display page, or add the item straight to their cart. This helps to provide a direct and personalised way to shop.


Check out this amazing example from Australian luxury fashion brand, Oroton, using Smartzer.