HOW SHOPPABLE VIDEO IS CHANGING THE WAY WE BUY THINGS

Updated: Jun 1, 2021

Trending video content marketing format is set to revolutionise the way consumers buy online.


Check out this shoppable campaign by NARS

Shoppable video is providing a whole new way for consumers to control their video ecommerce experience.


As a result of the pandemic, businesses have had to increase their online presence due to the closure of bricks and mortar stores and offices. So, there has been a rapid advance in digital technology and video advertising. This can be clearly seen through a spike in the use of interactive and shoppable video content marketing. In November 2020, 40% of marketers were using shoppable video ads as a result of a "storeless" economy.