HOW SHOPPABLE VIDEO IS TRANSFORMING CHRISTMAS SHOPPING THIS YEAR.

In light of the COVID-19 pandemic, Ecommerce has soured and the holiday season will be no exception. Ecommerce is projected to account for a record 18.9% of the total $206.8 billion in holiday sales projected for this year.


Last year, November Christmas shopping was disrupted by lockdowns and store closures. As a result, shoppers are sceptical as to whether they will be able to visit retailers and brands in person for the run up to Christmas. Now, people have brought their holiday buying forward, with many buying online and even stock piling in anticipation of shortages.