HOW SHOPPABLE VIDEO SOFTWARE HAS GROWN IN 2021

Today, it can be hard to keep up with technological advancements, but it has been hard to mistake the rise in shoppable formats within video content marketing this year alone.


At the start of the year, most of the world was still under some sort of restriction as a result of the global pandemic. Shops were shut, bars and clubs closed and international travel was prevented across many countries. As a result, brands and businesses have been forced to adapt to new ways of communication and online selling in order to make any sort of profit.