Updated: Feb 15, 2021
Shoppable videos are the most talked-about video format in 2021 digital marketing strategies. This format started to gain popularity as Instagram introduced shoppable images across the platform. This quickly evolved to include shoppable videos with associated shoppable products from the Facebook product catalogue. Most recently this includes livestream shopping which is currently being tested in the US market.
Outside of Instagram, brands are using interactive video platforms like Smartzer to create interactive and shoppable video expe