Are you wondering if you are investing time and money into the right campaign video? We've put together the essentials for a highly engaging and competitive campaign video.
Tell a story
Define your brand's tone
Find the right intensity
Outline a great marketing strategy
1. Tell a Story
The very first thing to consider is what do you want to tell your potential customers? Think of customer pain points and tell stories that show how your products solve them. Storytelling is a big part of branding. Finding the right story to tell is key to catching your audience's attention and having them pause for 30 seconds to watch and listen to what your brand has to say
2. Define your brand's tone