Firstly, what is interactive video?
Brands can create clickable, engaging and immersive content by using an interactive video platform. Creators tag videos with information that the consumer can select to find out information or more detail, they might be able to zoom, spin, swipe and customise videos. These videos are then implemented into e-commerce sites and shared across social media.
Here's an example of Jaguar's partnership with Smartzer for an interactive video campaign on e-commerce: