HOW TO SET UP A LIVE SHOPPING EVENT

Are you willing to join the new trend of virtual shopping events, but you don't know where to start? Keep reading this blog post to see how to do a live shopping event step by step!

A misconception by some brands is that interactive live streaming needs to be something with high-tech production in order to be successful. The reality is that a phone, a tripod, and good lighting can be all that's needed for brands to successfully join the live shopping trend.


Here, you will find the steps to succeed in your first live shopping event!


1. Content


How do you want your audience to feel after the live stream? Do you want to inform your consumers about a new collection/promotion? Or perhaps you want them to feel more confident regarding the functionality of your products? Plan your content around what you want to communicate and how to do it.


Livestream plans do not have to be complicated, but customers like to see organized content that both informs and entertains them.


Don't forget to have fun! Customers also want to see the personality behind the brand. Livestreams are not just lectures about a product. You could even interact with your viewers by encouraging a Q & A in the chat bar.


2. Host


Who will talk about your brand? In these cases, many brands choose between some in-house talent product specialists or a trustworthy influencer that knows the products well. The ideal would be to have both so the influencer can drive the audience and the specialist can answer accurately.


To broadcast an excellent live stream, make sure you plan what your host will do. Make sure you know what order to display products in to avoid being caught off guard, make notes for what your host will say, and insure that they are well informed to talk about your product and educate your viewers


3. Launch date and time


Set up an estimated launch date and time to align internally. Make sure everything is ready for a tangible deadline.


4. Live shopping software


Create a project inside your interactive content software to start testing with your Stream URL and Keys. You can stream through OBS or Larix, among other stream software.


5. Import products


Import the products you want to feature in your live stream from your product catalog.


6. Good quality Camara


We recommend using a tripod for your phone to keep the camera steady


7. Location and lighting


Make sure that you are filming in a suitable location. Ideally, this will be somewhere quiet with minimal background noise. You could consider getting a backdrop for your Livestream that suits your brand image. Also, make sure your lighting is good. You could consider purchasing a couple of ring lights to ensure your viewers can see your products clearly in the stream. You can find a good light here!


8. Product Presentation


Think about how you will want to display your product. Will your host be wearing it, holding it in front of the camera, or will the camera focus on certain aspects of your product. Often with products like clothing, jewelry, and makeup, viewers love to see them demonstrated and modeled to gain trust.


9. Promotion


Share the event with all of your followers on social media by posting regularly in the run-up to the live stream. This will generate excitement and attract an audience. Share your live stream link across your platforms so that viewers can find it easily when the time comes. You could also include a count down on Instagram stories, so consumers know exactly when it will occur.


10. Good quality Wifi


In order to live stream a shoppable video we recommend the following Wi-fi speed upload:

  • For 1080p video at 60 frames per second, the bitrate range is 4,500 to 9,000 kbps. In upload speeds, that means between 5.6 Mbps and 11 Mbps.

  • For 1440p video at 30 frames per second, the bitrate range is 6,000 to 13,000 kbps. That’s between 7.4 Mbps and 15.8 Mbps in recommended upload speeds.

Find more options here.


In order to get a good upload speed to streaming you could:

  • Get a wired connection

  • Disconnect excess devices from your network

  • Close excess programs and apps on your computer

Find more options here.


11. Featured products and comments


Decide when you will be featuring the products within the live stream and if you will want someone on the editor replying to comments.


12. Test


Set up a test page on your site and see how the live stream looks on desktop and mobile.


13. Ready to go live!


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