Updated: Jun 15, 2021
STAY TUNED: FOR A LIVE STREAM SHOPPING TAKEOVER
With online shopping constantly evolving, streaming commerce is preparing to dominate the industry.
The Evolution of Streaming Commerce
Streaming commerce has been around for a while. Telly shopping channel, QVC, has been streaming since the 1980's! However, In the twenty-first century, brands are looking to make live shopping even more accessible to reach new audiences and boost sales.
Chinese streaming commerce giant, Taobao, is taking live shopping to new heights. With over 1 billion product listings as of 2016, the combined transaction volume of Taobao Marketplace and Tmall.com reached 3 trillion yuan in 2017, more than that of all US e-commerce sites combined. Chinese, livestream influencer, Viya, filmed with Kim Kardashian before singles day (similar to Black Friday) and managed to sell 150,000 bottles of perfume in seconds.