HOW TO USE INTERACTIVE AND SHOPPABLE VIDEO TO DRIVE ENGAGEMENT AND SALES

Updated: Feb 12, 2021



With video being a core marketing asset, the ability to add an interactive overlay maximises its potential. The rise of social media has shifted consumer behaviour towards immediacy and easy access to more information. Video interactivity is the perfect way of responding to this change by giving access to more information about anything in a video through a single click.