HOW TO USE INTERACTIVE VIDEO TO TURN CONTENT INTO A PURCHASE FUNNEL

Updated: Jun 18, 2021


Photo: Valentino onsite shoppable video.



Video is one of the fastest-growing forms of marketing with 92% of marketers saying that video content marketing is an important part of their marketing strategy. Video and other visual content are typically seen as the top of the funnel marketing assets used to create awareness. The link to commerce has been very limited, requiring the viewer to go through potentially dozens of clicks to find the featured items on a website. With social channels encouraging consumer behavior that is driven by interactivity and immediacy, there is a huge opportunity in viewing content from a more commercial angle and providing a seamless link between videos and shoppi