HOW TO USE VIDEO INTERACTIVITY ON LANDING PAGES TO CONVERT IN 2021

Updated: Jun 18, 2021

Adding videos to landing pages can increase conversion rates by 80-86%. So, it seems silly to pass up the opportunity to use this format on e-commerce, especially interactive video.


Over the past year video content marketing technology has rapidly advanced to improve customer shopping experiences during the global pandemic. Using video interactivity on landing pages can enrich the visitor experience, drawing them in and introducing them to a variety of new products which they can add to their bag straight from the video. As a result, landing page strategy is highly important to achieve max conversions.


Here's an example of Smartzer's partnership with Valentino for their Diary Collection for video ecommerce used on their landing page: