HOW VIDEO INTERACTIVITY OPENS THE DOOR TO VIRTUAL COMMUNICATION WITH CUSTOMERS

Updated: Jun 18, 2021

Video interactivity has the capacity to connect consumers and brands like never before!


In 2021, online shopping has boomed with 1.8 billion people across the globe buying goods on the internet. So, it is unsurprising that brands are constantly looking for better ways to communicate with their customers digitally.


Video interactivity has made it possible for brands and customers to engage in virtual conversations. Consumers are no longer passive viewers in video content marketing, but active participants. As a result, people feel more familiar with brands and trust is built from the comfort of the customers home.


There are several interactive video services that can help brands to build customer relationships. Shoppable video technology allows products to be displayed in a clear and exciting way that gives viewers the confidence to buy. So, here are a couple of formats that can help brands communicate with customers and boost conversions.