Smartzer and Inskin have joined forces to take video content marketing to the next level and help brands stand out in a rapidly evolving online world.

Here's everything you need to know about Smartzer, Inskin and their collaboration.....

Introducing Smartzer: the basics

Smartzer's software allows brands to incorporate video interactivity into their video content marketing strategies. Brands can encourage viewer engagement by creating clickable hotspots on their content by tagging an interactive overlay. Viewers will be able to view extra product information, be taken to ecommerce sites, add to basket, sign up to a mailing list and more by clicking or hovering over these hotspots. This information can be added as imagery, text, via URL's, Product API, Product Feed or manually. As a result, the ad becomes an immersive and exciting experience for the viewer, informing them early on in the purchase funnel. These interaction videos shorten the path to purchase and encourage higher click-through-rates increasing conversions by 400%. Smartzer has helped brands like Paco Rabanne, BMW, Missoni and Adidas create impressive interaction videos for campaigns.

Introducing Inskin: the basics