• Katie Kerr

INTERACTION VIDEO ON WHOLESALE PLATFORMS

A wholesaler is a distributor that sells products to a retailer in bulk, offering big discounts. But how can interactive video technology help wholesale in 2021?


Technology is revolutionising the practice of buying and selling online. Merchants have been able to connect virtually with clients when face-to-face meetings were prohibited. Interaction video software has been a major contributor to making this happen.


Here are some of the ways interactive video platforms are transforming wholesale:


LE NEW BLACK: 360 PLATFORM FOR WHOLESALE MANAGEMENT

Le New Black helps brands to digitalise their wholesale. Through their sales order app for iPad, sales reps are able to capture orders online and offline, scan barcodes, add and sync styles and prices. Brands can showcase and sell collections 24/7 with a 360 degree, virtual, B2B, online showroom. Retailers can conveniently browse linesheets, place orders, reorders and book appointments. Taking inspiration from the 2020 Fashion week responses to COVID, Le New Black seeks to replicate the benefits of browsing collections in person, online through shoppable video.


JOOR: VIRTUAL APPOINTMENTS AND SHOWROOMS





The interactive video platform supports buying with confidence through dynamic and 360 degree imagery. Brands can share their collections and make shoppable videos and images by adding hotspots. The interaction videos allow retailers to clearly see products online by clicking, zooming and spinning. The dynamic interaction videos provide stylistic content of shoppable designer interviews and runway shows. The call-to-actions encourage a "see now, buy now" philosophy. Brands can also personalise and merchandise looks for virtual market appointments with the edit story board. This adjustable feature creates a bespoke experience for retailers looking to buy products.


Nu ORDER: B2B PLATFORM


Nu ORDER focusses on creating online B2B selling experiences that stand out. By partnering with retailers Nu ORDER provides sales teams and buyers a central place to shop in-season collections and visually plan assortments. Real time product data allows buyers to easily search for products and fill merchandising gaps. Like Le New Black, Nu ORDER features interaction video with an immersive 360 degree virtual showroom bringing products to life online. They also use shoppable video by tagging fashion content with products for easy online ordering. These videos can then be featured on brands ecommerce sites.


Through interaction video, immersive online experiences can be created for B2B trading and wholesale. 360 degree show rooms are a effective at bringing the offline, online. As a result, the future of wholesale and interactive video platforms looks bright.




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