Discover the most recent interactive content done by brands this summer

Summer has come and its campaigns are on the rise. More and more brands are experimenting with interactive video platforms to create content and increase sales.

At the end of June, Boohoo Man dropped their Landon Barker collection through a shoppable video. In this video, we could see him talking a little bit more about his collection and how he would style it as well as modeling the clothes. Users were able to directly buy the collection from the video.

From a luxury fashion perspective, Valentino made their FW2022 Haute Couture Runway video even more interactive by adding informative popups with details of the high-end garments. The interactive video is available in 7 different languages and is the most talked about show of the moment among fashion lovers. As a result, Valentino sets an example for other luxury brands. Using interactive video for discovery purposes is highly beneficial for luxury brands making it easier for high-end clientele to learn more about these custom-made garments. It is certain that we will see more brands doing this in the upcoming season.

Nike has also kept up with their interactive content strategy in the launch of their new Air Max Dias. They have released this hyper-immersive video where viewers can style themselves the shoes by choosing between two options. This way they empower each person to direct the shoot with each personalized decision point, boosting the videos’ engagement rates.

Interactive campaigns are the way forward for brands to engage with consumers in a more personalized way. Adding an element of interactivity to a video can be key to catching a consumer's attention to then driving them quickly down the sales funnel.