INTERACTIVE CONTENT NEWS - SUMMER 2022

Discover the most recent interactive content done by brands this summer

Summer has come and its campaigns are on the rise. More and more brands are experimenting with interactive video platforms to create content and increase sales.


At the end of June, Boohoo Man dropped their Landon Barker collection through a shoppable video. In this video, we could see him talking a little bit more about his collection and how he would style it as well as modeling the clothes. Users were able to directly buy the collection from the video.



From a luxury fashion perspective, Valentino made their FW2022 Haute Couture Runway video even more interactive by adding informative popups with details of the high-end garments. The interactive video is available in 7 different languages and is the most talked about show of the moment among fashion lovers. As a result, Valentino sets an example for other luxury brands. Using interactive video for discovery purposes is highly b