Updated: Jun 18, 2021

Interactive video is the next big thing for marketing.

With the global pandemic influencing a lot of businesses and the way they connect with customers, interactive video has provided a handy solution to bridging the gap between the offline and the online. In fact, 70% of marketers say interactive video engages audiences “very well,” and 68% of marketers believe it will continue to become a super important trend in the video industry.

Many consumers trust video more than static images as it provides a detailed view of a product. The engaging, clickable element provides a fun and engaging experience that stays with the consumer. As a result, engagement rates are high, click through rates increase and conversions sky rocket.

So, here is a basic overview of how to make interactive video.

Interactive Video: A Breakdown