• Katie Kerr

JD SPORTS X SMARTZER: STAR STUDDED SHOPPABLE VIDEO FOR XMAS

JD Sports produced one of the most highly anticipated ads of the holiday period using Smartzer's interactive video platform.



JD Sports' Christmas video featured some of the biggest UK names of the moment including Aitch, KSI, Maya Jama, Little Simz and more. Viewers could shop their favourite celebrities look by clicking video hotspots to reveal direct links to the products. This revolutionary technology elevated an already incredibly dynamic video to be even more immersive and inclusive for JD Sports customers.


Execution:


JD Sports used Smartzer's interactive video platform to add an interactive overlay to their video content. The brand was able to add hotspots to celebrities in the video so that viewers could shop the look from group product popups. They could then open the product display page by clicking the shop now call to action. The video also featured a shoppable side bar within which the customer could click individual products to shop. The end screen also provided viewers with an additional chance to buy with the replay carousel.



Results:


The interactive shoppable video resulted in the following features:


  • Clickable overlay with product hotspots

  • "Shop Now" CTA with direct links to product display pages

  • Group popups with multiple product so viewers could "Shop The Look"

  • Shoppable side carousel featuring all of the products

  • Customised player to match the JD eCommerce

  • Seamless landing page integration with a responsive iFrame

  • Replay screen with shoppable product summary



Watch the interactive video!


Conclusion:


With Christmas fast approaching, JD Sports harnessed new shoppable video software to make shopping more exciting, entertaining and simplified. With direct links to products, interactive videos save users the time of researching and hunting down specific products that they have seen their favourite influencers wear.


Interactive and shoppable formats can turn Christmas shopping from a chore into an immersive and fun activity!

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