JD SPORTS X SMARTZER: STAR STUDDED SHOPPABLE VIDEO FOR XMAS

JD Sports produced one of the most highly anticipated ads of the holiday period using Smartzer's interactive video platform.



JD Sports' Christmas video featured some of the biggest UK names of the moment including Aitch, KSI, Maya Jama, Little Simz and more. Viewers could shop their favourite celebrities look by clicking video hotspots to reveal direct links to the products. This revolutionary technology elevated an already incredibly dynamic video to be even more immersive and inclusive for JD Sports customers.