Updated: Feb 15, 2021
Jo Malone recently launched its fun Queen of Pop campaign featuring it-girl Poppy Delevingne and partnered with Smartzer to make the campaign an interactive experience. The limited-edition collection of scents styled by the blonde-beauty was launched with a series of playful videos featuring the model: Delevingne in the bath looking “flawless,” Delevingne flirtatiously wrapping gifts and Delevingne dancing to salsa and ragtime music. The campaign is whimsically-playful and perfect for the fun polka dot and striped collection of the Queen of Pop signature scents, candles and bubble bath.
The video content is strong on its own but how does Jo Malone push engagement with the campaign even further? Jo Malone partnered with Smartzer to make the Queen of Pop campaign videos shoppable and interactive. The clickable videos enable the viewer to engage with the content, discover more about each product in the collection and shop directly from the video.
Jo Malone is featuring these shoppable and interactive videos on their social media channels in the UK & US. The campaign has launched and so far the Queen of Pop interactive video has been an amazing success. Smartzer was so excited to work with Jo Malone and the playful campaign and we cannot wait to work on other campaigns in the future.