Updated: Jun 23, 2021

It's no secret that marketing technology is evolving rapidly, especially when it comes to video content.

Interactive video is the latest trend for marketers to inject life into their streaming commerce.

Brands are raising their game by using interactive video platforms to create clickable user experiences. The consumer has control to select content that is most relevant to them like finding out more info on a product, booking a test drive, doing a quiz or even making a purchase.

Key stats for you to consider about interactive video in 2021

  • Interaction videos result in 3x-4x greater viewer engagement and conversion than traditional video content marketing.

  • People who use interactive streaming commerce get 66% more qualified leads per year.

  • 93% of marketers say they've landed a new customer thanks to video on social media.

  • 74% of people say that the pandemic has made them more likely to use video in their marketing campaigns.

  • It is estimated by 2022, 82% of global internet traffic will come from streaming commerce and video content.

  • The completion rate of interactive videos are 90%.

  • 68% of marketers believe interactive video will become a more important tool in the future.

  • 62% of marketers are either satisfied or very satisfied with the results of using interactive video platforms, as opposed to 8% of marketers who are dissatisfied.

  • Click through rate is 10X higher than passive video.

  • Only 12% of video posts on Facebook are live streams. However, they get double the engagement of pre-recorded videos.

  • 45% of customers want to see more live videos from brands on their social media.

  • Including a video on your landing page can boost your conversion rate by up to 80%.

  • Personalised videos are 35% more likely to retain viewers as compared to non-personalised videos.

  • 43% of businesses plan on using interactive video in the coming year.

To find more information about using interactive video in your streaming commerce visit