Updated: Jun 23, 2021
It's no secret that marketing technology is evolving rapidly, especially when it comes to video content.
Interactive video is the latest trend for marketers to inject life into their streaming commerce.
Brands are raising their game by using interactive video platforms to create clickable user experiences. The consumer has control to select content that is most relevant to them like finding out more info on a product, booking a test drive, doing a quiz or even making a purchase.
Key stats for you to consider about interactive video in 2021