LIVE STREAM SHOPPING TRENDS OF 2022


"Live streaming shopping events are quickly becoming one of the most popular ways shoppers consume and increase their knowledge of the brands' products..."

Odds are you have watched, been a part of or hosted a live stream in your social media lifetime. Live streaming is gaining massive attention from every brand and company out there, from small businesses to large enterprises. Live shopping events are quickly becoming one of the most popular ways shoppers consume and increase their knowledge of the brands' products


Live streaming shopping content varies from industry to industry, from music to sporting events, fashion, beauty, home decor and increasing streaming within video games and virtual reality.


This phenomenon first became available and popular during the pandemic, when people couldn't go out and shop and were looking into store alternatives. And has since been here to stay.