MAGICLAZE X SMARTZER: SHOPPABLE LIVESTREAM

Updated: Jun 18, 2021

Magiclaze teamed up with Smartzer to deliver an exciting and completely shoppable livestream!



Following in the footsteps of Chinese brands, the German fashion brand wanted to deliver a completely new shopping experience for their customers. So using Smartzer's livestream shopping app, they were able broadcast and sell in real-time!


Magiclaze sells a variety of stylish products from hoodies, sweatshirts, beaded jewellery to handbags. By demonstrating them using live video shopping technology, their viewers had a complete, detailed understanding of the products which gave them the confidence to buy!