Updated: Feb 2, 2021

The Smartzer Developer Team has been hard at work rolling out new features to keep up with changing media demands. One of our most exciting capabilities of the Smartzer interacrive video platform is that it allows Smartzer shoppable videos to run on Instagram and Facebook.

We were so excited to launch the NARS shoppable video today on both channels. The seamless system allows the user to shop from the video and stay within the Instagram and Facebook apps through the entire purchase journey.

As the user is watching an Instagram Story they are able to swipe up to see the full interactive experience within Instagram. The revolutionary look of the shoppable video was the perfect pairing for NARS NARSissist Collection video.

The shoppable video is launched when a user swipes up on an instagram story. The viewer can then watch the tutorial and click on any of the products to discover more details with a direct link to shop on the NARS E-Commerce site.

The shoppable video experience is also fully bespoke to match the branding and experience of the NARS website.

We cannot wait to work with more clients and take advantage of this new feature.

#NARS #PerfumesandCosmetics #Innovation #ShoppableVideo #InstagramStories