• Katie Kerr

OROTON X SMARTZER: AAFW SHOPPABLE RUNWAY

Be transported to the front row of Australia's fashion week with exclusive access to Oroton's entirely shoppable runway.


Australian, luxury fashion brand, Oroton, used Smartzer's interactive video platform to create a sleek, stylish and shoppable video.


The brand could clearly demonstrate their clean-cut resort collection echoing match-box motifs, garden florals with a vibrant, joyful energy. The viewer has a 360 degree view of the pieces through the dynamic format of interactive video.


Execution:


Oroton took advantage of shoppable video to deliver a 12 minute fashion show with a difference. Viewers can click to explore a variety of looks to bring up product information such as pricing, sizing options and an add to bag CTA. Shop and browse all items in the look by clicking through the carousel. Alternatively, browse all the looks in the video by clicking the shoppable side bar. At the end of the video, the final screen displays a shoppable carousel to remind the viewer of the collection and give them another opportunity to buy.


Results:


The interactive video resulted in the following features...

  • Clickable overlay with product hotspots

  • Group popup with swipe browse feature

  • Size option drop down

  • Add to bag functionality

  • Clickable carousel

  • Pricing information

  • Seamless landing page integration

View the full video on Oroton's e-commerce here!



Conclusion:


On-demand content can be made into an immersive, inclusive experience with video interactivity and using an interactive video platform like Smartzer. The runway shopping experience gives even more life to the collection by giving the viewer a front row seat in the comfort of their home. By implementing the video on the e-commerce landing page, Oroton instantly engages the visitor and introduces them to a variety of products giving them the confidence to buy.



If you want to learn more about incorporating video interactivity and shoppable video visit Smartzer's site here!












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