OROTON X SMARTZER: AAFW SHOPPABLE RUNWAY VIDEO

Updated: Aug 24, 2021

Be transported to the front row of Australia's fashion week with exclusive access to Oroton's entirely shoppable runway.


Australian, luxury fashion brand, Oroton, used Smartzer's interactive video platform to create a sleek, stylish and shoppable video.


The brand could clearly demonstrate their clean-cut resort collection echoing match-box motifs, garden florals with a vibrant, joyful energy. The viewer has a 360 degree view of the pieces through the dynamic format of interactive video.


Execution: