PENNINGTONS “EVERY STORY…”

Updated: Feb 4, 2021


Penningtons “Every Story…” campaign launched today and features summery looks perfect for the season—all clickable and shoppable thanks to Smartzer’s technology. The video is a triumph in terms of usability. Seamlessly shoppable, each click results in a popup of the item’s quick view, where users can select their preferred size and colours, all from the video. No pesky new tabs needed!


Pennington's Shoppable Video