SHOPPABLE VIDEO 101

Everything you need to know about the future of video content marketing!


What is Shoppable Video?


A shoppable video is an interactive format that contains clickable products and links to brands ecommerce. The viewer can then learn more about products or make a purchase. Some formats allow viewers to purchase directly from the video. This moves the consumer from discovery to purchase in seconds.


Types of Shoppable Video


Clickable Video


This type of video is typically seen across social media. It is designed for delivering information quickly and encouraging conversions. Videos are typically in short form with a few products shown. Interactivity is supported through product carousels or call-to-actions. These videos can also be integrated into ecommerce sites with the option to add product feeds and pricing details. The clickable overlay may allow the viewer to add products to a cart or make a direct purchase. 35% of brands using clickable,