Updated: Feb 15, 2021
Shoppable Video - The Fastest Growing Digital Ad Format
Last week, Smartzer took on DMEXCO, Europe’s largest congress trade fair for the digital industry and it was big, really big. With about 40,000 delegates attending, there was a vast amount of stands to see and talks to listen to. We just about managed to fit it all in.
To kick things off, the highlight of our trip was definitely presenting to the tour of WPP Delegates and VIP Clientele on the Unruly stand on Wednesday morning. During our presentation, we were able to demonstrate the true power of shoppable video and illustrate why it is one of the fastest-growing digital ad formats in 2019.