SMARTZER X BROWN THOMAS: AW21 MENSWEAR SHOPPABLE CONTENT

For the AW21 season, Brown Thomas has released some inspiring shoppable video content for menswear.


The luxury, Irish retailer used Smartzer's interactive video platform to promote their key pieces for the Autumn/Winter menswear launch. The dynamic and immersive, interactive content adds life to the landing page leading to a memorable shopping experience.


EXECUTION


By using shoppable video, viewers could buy the latest pieces from brands like Alexander McQueen, Prada, Givenchy, Gucci and more. The video featured clickable hotspots that brought up product