SMARTZER X BROWN THOMAS: WOMENS AW21 SHOPPABLE VIDEO

The Luxury Retailer Used Smartzer's Interactive Video Platform to Create a Stunning Campaign Video for the Hottest AW21 Drops From Top Brands.

With Autumn upon us, Brown Thomas used the beauty of shoppable video to direct customers towards fresh, on-trend luxury styles for the new season. The luxury retailer has used Smartzer's interactive video platform plenty of times in the past, demonstrating exactly why brands should learn from their shoppable examples.


EXECUTION


The immersive campaign video follows a variety of models across the coast and countryside wearing the sleekest pieces from top designer brands. Viewers could click the video to bring up shoppable popups with multiple products featured in the models look. The customer could then click through to the p