• Katie Kerr

SMARTZER X FORD: NEW RANGER FX4

Ford used Smartzer's shoppable video platform to create a clickable adventure.


Go on an adventure with Fords New Ranger FX4 via the magic of interactive video, courtesy of Smartzer.


Execution:


Ford has teamed up with Smartzer to deliver an action packed interaction video for the new Ranger FX4. Explore aspects of the car by clicking at various point. The vehicle is clearly demonstrated in a powerful way that sucks in the viewer and encourages them to become an active participant in the shoppable content.


Results:


The video features a variety of interactive aspects:


  • Clickable overlay, tagged with information about the car

  • Clickable carousel featuring all of the information in the video for the viewer to browse

  • Social sharing to Facebook

  • "Watch more" call to action opens the video on socia media

  • "Tap to explore" call to action to notify viewers that the video is interactive

Watch the video below or live on their website here!


Conclusion:


Ford proves that shoppable video can be used within the automotive industry to educate and inform a customer. Journey like experiences make video content marketing fun for the viewer. Consumers remember the content and buy into the product.


For more information in how you can create shoppable content visit smartzer.com

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