SMARTZER X GOOGLE: SHOPPABLE VIDEO AUDIENCE RETARGETING
Updated: Jun 23
Enabling brands to create automated retargeting ads across the Google network based on video interactions.
Last year Smartzer joined the Google EMEA Marketing Innovation Program (MIP) with the aim of developing a first of its kind video technology solution that is fully integrated into the Google Ad network. Over the course of 6 months, a handful of tech companies worked in a highly organised schedule geared towards producing a fully functioning MVP developed on top of Google's API. After months of hard work and close collaboration with representatives and the team at Google, we are proud to announce that our Smartzer Google Ad feature is up and running.
From now on, Smartzer's customers have the ability to not only track the performance of their campaigns, but also amplify their data set by using it as an entirely new resource informing their Google retargeting ads. This first of its kind audience resource is a great way to not only make user data actionable but also do it in a way that is simple and easy to use.
In a few clicks, it’s now possible to connect your Google Ad account directly to the Smartzer Editor. From there, users can build dynamic retargeting ads within their account using the product information stored in their video project. Once the interactive campaign goes live, select audience data can be automatically be stored against the ads to build auto-generated dynamic retargeting ads throughout the Google network.
Customers are now able to use the following in video metrics to build their audiences from:
Drawer Product Click
Buy Now Hover
We are proud to have been a part of the most recent cohort of Google EMEA MIP technology partners and we are even more pleased to be bringing the added value of the Google network to our customers. Special thanks to all of the teams!
Would like to know more? Get in touch with our team!