SMARTZER X GOOGLE: SHOPPABLE VIDEO AUDIENCE RETARGETING

Updated: Jun 23, 2021

Enabling brands to create automated retargeting ads across the Google network based on video interactions.


Last year Smartzer joined the Google EMEA Marketing Innovation Program (MIP) with the aim of developing a first of its kind video technology solution that is fully integrated into the Google Ad network. Over the course of 6 months, a handful of tech companies worked in a highly organised schedule geared towards producing a fully functioning MVP developed on top of Google's API. After months of hard work and close collaboration with representatives and the team at Google, we are proud to announce that our Smartzer Google Ad feature is up and running.