SMARZER @ MADPICNIC LONDON
Good food, conversations, 1-to-1 meetings, brand challenges, insight, ideas & entertainment
Last week we attended the MAD// Picnic, a slightly different picnic to a regular one on blankets in the park.
The MAD//Picnic is an exclusive invite-only gathering for the UK’s top 500 advertisers, agencies and media owners.
We had the chance to meet the cream of the UK marketing scene, listening to rockstar headline speakers, being part of a live brand challenge, immersive tech experiences and last but not least ...baskets of fine food, fun and ales...
A big part and the most important part of day for us were the Brand Challenges.
Four top brands were looking for new innovative ideas and solutions to marketing and brand headaches in a series of live challenges.
CAN YOU WOW A BRAND?
CAN YOU FIX BRAND BUSINESS PAIN?
CAN YOU PITCH IT IN 3 MINUTES?
The new format challenged us to think creatively, put us in the spotlight and we had to fix challenges live.
Diageo, Missguided, Schuh + Not On The High Street have provided a series of challenges focusing on brand experience, loyalty, content marketing, data, digital technology + mobile.
The pitches were open to anyone; rising stars at a brand, agency networks, innovation teams, publishing powerhouses, tiny tech start-ups or global madtech players.
From a pool of 120 start-ups SMARTZER was one of 4 who were shortlisted by SCHUH for their live brand challenge.
We had the chance to pitch our ideas to Sean McKee, Schuh’s Marketing + E-commerce Director and the rest of the live audience.
Everything was about brand experience, content marketing and storytelling, digital technology and data.
The live pitches featured audience interaction and the brands selected a winner for each challenge, who they met one-to-one immediately afterwards.
OUR CHALLENGE: SCHUH - using technology and data to drive the online brand/retail experience
"How can Schuh better leverage its strengths of live, shoppable local inventory, fluid delivery options, great store staff, and customer location data on its website to give customers the best overall Schuh experience?"
In a 3 minutes pitch we presented Smartzer and our ideas on how to use technology and data to drive the online brand/retail experience.
Although the majority of the live audience voted for us we unfortunately weren‘t chosen by SCHUH afterwards.
We would like to extend our congratulations to our friends at Threedium, however, the winners of the SCHUH challenge!