SMARTZER @ MADPICNIC LONDON
Good food, conversations, 1-to-1 meetings, brand challenges, insight, ideas & entertainment
Last week we attended the MAD// Picnic, an exclusive, invite only gathering for the UK's top 500 advertisers, agencies and media owners. Slightly different to lunch on a rug in the park.
We had the chance to meet the best in the UK marketing scene, listening to rock star headline speakers, being part of a live brand challenge, immersive tech experiences and last but not least, fine food and ale!
The Brand Challenges stood out as the most important part of the day.
Four top brands were looking for new innovative solutions to marketing and brand headaches in a series of live challenges.
CAN YOU WOW A BRAND?
CAN YOU FIX BRAND BUSINESS PAIN?
CAN YOU PITCH IT IN 3 MINUTES?
The new format challenged us to think creatively, put us in the spotlight and we had to fix challenges live.
Diageo, Missguided, Schuh and Not On The High Street have provided a series of challenges focusing on brand experience, loyalty, content marketing, data, digital technology and mobile.
The pitches were open to anyone; rising stars at a brand, agency networks, innovation teams, publishing powerhouses, tiny tech start-ups or global madtech players.
From a pool of 120 start-ups, Smartzer was one of 4 who were shortlisted by SCHUH for their live brand challenge.
We had the chance to pitch our ideas to Sean McKee, Schuh’s Marketing and E-commerce Director and the rest of the live audience.
Everything was about brand experience, content marketing, storytelling, digital technology and data.
The live pitches featured audience interaction with the brands selecting a winner for each challenge. The winner would meet with the brand one-on-one after the show.
OUR CHALLENGE: SCHUH - using technology and data to drive the online brand/retail experience
"How can Schuh better leverage its strengths of live, shoppable local inventory, fluid delivery options, great store staff, and customer location data on its website to give customers the best overall Schuh experience?"
In a 3 minutes pitch we presented Smartzer and our ideas on how to use technology and data to drive the online brand/retail experience.
Although the majority of the live audience voted for us we unfortunately weren‘t chosen by SCHUH afterwards.
We would like to extend our congratulations to our friends at Threedium, the winners of the SCHUH challenge!