SPORTS DIRECT X SMARTZER: FESTIVE SHOPPABLE CONTENT WITH AN INFLUENCER EDGE

Updated: Nov 22, 2021

Sports Direct took advantage of the latest interactive and shoppable formats to deliver a spectacular Christmas campaign video.





The iconic retailer featured some of the UK's biggest sportsman in an epic shoppable show down including, Jack Grealish, Emma Raducanu, Maro Itoje and more. The brand used Smartzer's cutting edge interactive video techn