Updated: Jun 1, 2021

A handy summary of interactive video and how to use it to its full potential

Interactive videos are basically digital formats that support user involvement! The consumer is no longer a passive viewer to video content marketing, but plays a role, controlling aspects of the video by clicking interactive hotspots. This passes over control to the consumer and provides them with a personalised, bespoke experience that not only educates them about your product, but immerses and engages them in your content. New and existing customers will remember this format!

Learning how to make interactive video is not as hard as it sounds! Interactive video platforms can make it super easy to incorporate the format into video content marketing strategies. Smartzer provides brands with a customisable player that helps them to add product tags to pre-existing videos to make them interactive. They add an interactive overlay to the content where information can be added via URL's, Product Feed, Product API's, images, text or manually.

Interactive videos are incredibly popular with consumers with viewers more likely to watch from start to finish. In fact, viewers are 44% more likely to watch a whole interactive video than a standard, flat video. Add-to-cart integrations mean that users can shop directly from video content, reducing the length of the purchase funnel and monetising your content!

So what kinds of interactive video are out there and what are your options?