Digital technology is rapidly evolving, we are so accustomed to viewing information on our screens that we hardly notice that we scroll through (on average) 300 feet of mobile content a day! This means that marketers need to think carefully about the kind of promotional material they use in order to draw in new and existing customers!
One of the most effective ways to engage your audience is through the use of interactive video. The clickable, immersive content grabs the attention of the passive viewer, turning them into an active participant in the video. This drastically reduces user drop off and encourages viewers to click calls-to-action to complete a purchase or visit the brands e-commerce.