THE BEST WAYS TO ADD INTERACTIVITY TO VIDEO

Updated: Feb 12, 2021


Photo: The British Fashion Council's interactive content for London Fashion Week June 2020



Interactive video has come a long way since the explosion of the number of users consuming video online. In 2021 alone the average person is expected to spend 100 minutes every day watching online videos (Zenith). Depending on the type of content being watched, much of the video content can be consumed passively by users who are favouring a lean-back approach online however many people watching online videos are leaning forward and actively browsing the web while consuming content. Particularly with these users in mind, making a video interactive can unlock a whole new area of engagement that has been previously often overlooked.