THE KEY BENEFITS OF USING INTERACTIVE VIDEO IN YOUR MARKETING STRATEGY

Updated: Apr 20, 2021

Almost 50% of people state “my products won’t look the same when they arrive” as their biggest concern when shopping online.

Brands are constantly looking for ways to maximise their marketing strategies to solve this online, in-person disconnect. It seems that in 2021, the answer lies within interactive video.


There are so many benefits to using the format in video content marketing. The clickable, immersive content draws in a consumer, informing them early on in the purchase funnel and directing them to purchase a product in a matter of seconds. This boosts click-through-rate and