Updated: May 26, 2021
With 86% of businesses using video marketing as a tool in 2021, if you aren't using it, you're missing out.
So, if you are looking to incorporate video content marketing, here is some of the key criteria you should build into your strategy.
Figure out what your audience will be expecting or looking for
Understanding your audience is key to making great content. You need to consider what it is you are selling and who would be looking for it. You should also figure out how your customer would want to come across your video content marketing. Building your customer persona is key for creating relevant videos.
What is my customers goal?