THE TOP 5 SHOPPABLE VIDEO & LIVE SHOPPING EVENTS OF 2021

Updated: Jan 12

With 2022 upon us, we take a look back at the most inspiring and compelling pieces of shoppable content from 2021.


2021 was a whirlwind year for many brands. The pandemic has caused many to rethink their video content marketing strategies to reach as many customers online as possible. As a result, it is not surprising that new and improved video technologies have emerged with the industry continuing to expand exponentially.


Interactive and shoppable formats have been a life saver for many. Interactive content grips the attention of the customer, allowing them to play a role in the content and often personalise their experience. Social shopping solutions like live stream shopping have connected brands and customers over the internet in real-time, reflecting the benefits of in-person shopping via a screen.


These fantastic shoppable video technologies have been welcomed by brands to allow them to reach out to a new digital hungry customer.


The following examples prove exactly why shoppable video is the format of the future: