Updated: Jan 12
With 2022 upon us, we take a look back at the most inspiring and compelling pieces of shoppable content from 2021.
2021 was a whirlwind year for many brands. The pandemic has caused many to rethink their video content marketing strategies to reach as many customers online as possible. As a result, it is not surprising that new and improved video technologies have emerged with the industry continuing to expand exponentially.
Interactive and shoppable formats have been a life saver for many. Interactive content grips the attention of the customer, allowing them to play a role in the content and often personalise their experience. Social shopping solutions like live stream shopping have connected brands and customers over the internet in real-time, reflecting the benefits of in-person shopping via a screen.
These fantastic shoppable video technologies have been welcomed by brands to allow them to reach out to a new digital hungry customer.
The following examples prove exactly why shoppable video is the format of the future:
1. JD SPORTS X SMARTZER: STAR STUDDED SHOPPABLE VIDEO FOR XMAS
JD Sports' Christmas video featured some of the biggest UK names of the moment including Aitch, KSI, Maya Jama, Little Simz and more. Viewers could shop their favourite celebrities look by clicking video hotspots to reveal direct links to the products. This revolutionary technology elevated an already incredibly dynamic video to be even more immersive and inclusive for JD Sports customers.
With Christmas fast approaching, JD Sports harnessed new shoppable video software to make shopping more exciting, entertaining and simplified. With direct links to products, interactive videos save users the time of researching and hunting down specific products that they have seen their favourite influencers wear.
2. SAMSUNG X SMARTZER: SHOPPABLE LIVE STREAM EVENTS
With the live stream shopping trend taking off in China, the craze is beginning to catch on across the globe. In fact, by 2023, the industry is set to be worth over $25 billion worldwide.
Samsung Central America is taking advantage of this rapidly growing technology to use Smartzer's interactive video platform for several live shop shows. So far, the brand has produced three exclusive live events to sell discounted tech products to thousands of viewers.
With live shopping formats on the rise, Samsung is successfully pioneering the new technology with regular events featuring exclusive discounts. Social Ecommerce successfully bridges the gap between the offline and online shopping experience by creating a real-time "hybrid" format. As a result, customers can engage with brands closely from the comfort of their homes, providing a social shoppable solution during the global pandemic.
3. JACQUEMUS X SMARTZER: REVOLUTIONISING RUNWAYS WITH SHOPPABLE VIDEO
Fashion giant, Jacquemus, created the most elegant and eye catching fashion show of the summer featuring top models like Kendal Jenner, Bella Hadid, Adut Akech and more. The collection echoed natural forms and tones while adding in aspects of striking colour.
The brand used Smartzer's interactive video platform to take their show to the next level by making it shoppable. Viewers could stream the show and click to add items to their basket to pre-order. This 'See Now, Buy Now' method of shopping proved to be extremely effective at charging impulse sales while creating a mesmerisingly entertaining experience for consumers.
Using the magic of video interactivity, Jacquemus and Smartzer produced a ground breaking shoppable video experience for viewers. Customers could play a role in the content by clicking to choose their size and adding the item to their bag to buy. This engaging element has the potential to boost revenue through the roof.
4. SWAROVSKI X SMARTZER: BRIGHT AND BOLD GLAM ELEVATED BY SHOPPABLE CONTENT
Swarovski's engagement rate soared thanks to Smartzer's video hotspot technology . The brand created an immersive and dynamic shoppable video campaign for their "Collection II" campaign jam packed with glitz and glam. Featuring key models of the moment, Lourdes Leon and Adwoa Aboah the video featured on the brands eCommerce.
Viewers were instantly pulled in by the bright, eye catching content and compelled by the interactive, clickable elements supported by shoppability. Not only could they find out information about specific pieces, but they could select a size and add them straight into their basket encouraging customers to take immediate action to purchase. In fact, MAGNA research indicates that people spend almost 50% more time engaging with interactive videos, and shoppable videos boost up purchase intent ninefold.
Will you follow Swarovski's example?
5. LEVI'S X SMARTZER: FIND YOUR STYLE VIA SHOPPABLE LIVE STREAM
Levi's Holland combined the convincing power of influencer marketing with conversion driving shoppable live streams to deliver an informative and engaging styling tutorial. The brand created a social shopping experience by encouraging viewers to comment and ask questions. The brand then posted answers as well as exclusive discount codes in the chat for viewers to take advantage of. Clicking on product tags revealed product information with direct links to buy.
Currently only one in 10 US consumers have purchased from a live stream, this is set to jump to one in four within six years predicts Accenture. As a result, businesses should follow brands like Levi's to take on new challenges and adapt to an exciting, revolutionary new selling technology.
We can't wait to see what 2022 holds!