With interactive video content on the rise, which are the top brands mastering shoppable content in 2022 so far? Keep reading to find out!
Brands have entered a new era of video interactivity to boost conversions and increase sales. Shoppable videos are now democratized and easy to create thanks to interactive video software that enables brands to quickly tag videos and add a clickable layer to them. Brands also use these interactive video platforms to repurpose existing content and make it shoppable.
Additionally, while brands are participating in this new era of video interactivity, so are the social media platforms. Instagram, Facebook, Pinterest, and even Twitter are supporting the creation of shoppable content to attract users' interests and be up-to-date with the latest consumer needs.
These top five shoppable content marketing examples are based on their level of innovation, use of content interactivity, and the level of engagement generated.
Top 5 - Everclean with Shoppable video
This interactive video ad is simple yet effective. The ad was launched on Instagram and featured an entirely clickable cat litter video. Users could tap to explore the range to learn more and be transported to the retailer's site to buy. Ads like this have the capacity to quadruple conversion rates for brands.
Top 4 - Lancome Official with VR
Lancome explored a completely immersive take on cosmetic shopping, taking the beauty counter to the consumer's home at the touch of a button. Using VR, users could try on all the different colors of their new L'absolu Rouge Drama Matter Lipstick.
Source: Cosmetics Business
Top 3 - Clinique with Skin School Livestream series
Skin School is about sharing knowledge from professionals in Clinique about certain topics regarding skincare and make-up. Doing live stream series is highly beneficial for companies as it drives social engagement and builds a personal connection between the viewer and the brand.
Top 2 - Maison Too Faced with 360 virtual store
Once you click 'Enter' into the Maison Too faced, you get an immersive experience from the beginning. From the store, you can watch campaign videos, access the Product Display Page, and even play games! Moreover, there are different parts of the mansion dedicated to their Bestsellers like the Born This Way Ballroom.
Top 1 - Oroton with a Runway Livestreamed
The Australian brand decided to offer their consumers an exclusive front side seat to the fashion show from the comfort of their own home. Viewers could give likes, and comments, and also pre-order the Fashion show garments that were being displayed!
Shoppable videos turn passive viewers into active participants. Having the attention of those potential consumers is a big advantage to brands. Interactive video platforms support brands by creating good-quality, and highly-engaging marketing campaigns that go around the globe.