Updated: Jun 1, 2021
It has become more common to see shoppable video across social media and on ecommerce landing pages.
Nowadays, clickable, hot-spot technology means that anyone can tap, drag, swipe, spin or zoom products to find out more information to convince customers to buy. Add-to-cart and buy now functionalities encourage purchases to be made directly from the video.
This drives the viewer quickly down the purchase funnel generating fast revenue. You may have seen some on-demand clickable campaigns from your favourite brands, but there are so many different ways to use shoppable, interaction video.
Here are some refreshing ways to use interactive video platforms that you may not have considered...
Shoppable livestream done differently