Updated: Feb 15, 2021

May 24-26

Smartzer joined tech leaders and other startups for Viva Technology Paris. This was our second year attending the globally recognised event, as last July we attended as finalists for the LVMH Innovation Award. This year we were excited to focus on networking with corporates and other startups as well as attending some ground-breaking presentations.

Viva Technology (also known as VivaTech) is a global rendezvous for startups and leaders to meet and celebrate innovation. Key tech and corporates met May 24-26 to discuss today’s technology and tomorrow’s possibilities. Key insight was given into how future tech will transform business and society. How does the event accomplish this? VivaTech breaks down barriers between grassroots innovators and leaders by putting startups and established companies in the same room to brainstorm on open innovation in an effort to problem solve.

Smartzer shoppable video and LVMH at Vivatech 2018

VivaTech 2018 marked the event’s third year and received media coverage around the globe as the place to be for anyone in tech. The event attracted over 100,000 attendees and over 9,000 startups. Hundreds of enterprises joined, including 22 companies from the LVMH group. Attendees came from 125 different countries to witness the innovations and inventions, as well as attend the much-anticipated inspirational discussions from tech leaders.

Over the three-day event Smartzer attended a variety of interesting presentations given by global players in innovation. There were over 300 speeches that focused on the impact of innovation on the economy and society. Facebook founder, Chairman and CEO Mark Zuckerberg was greeted like a rockstar at the event and was interviewed by Publicis Groupe chairman Maurice Levy. The enlightening interview touched on some of the hot-button issues currently swirling around Zuckerberg including the Cambridge Analytica scandal, his recent appearance at the European Parliament and the E.U.’s General Data Protection Regulation.

Other interesting presentations included Google CEO Eric Schmidt who discussed AI and how he believes Tesla Founder, “Elon Musk is exactly wrong” when it comes to his views on AI and believes that “AI is fundamentally good for humanity.” Another positive note, French President Emmanuel Macron discussed “Tech for Good”, or how technology can be a positive force for society.

French President Macron at Vivatech 2018

One section of VivaTech 2018 not to miss was the LVMH Luxury Lab, which Smartzer participated in last year. It was excellent to see the technologies that LVMH shortlisted for this year’s Innovation Award as well as see some of the innovative tech being displayed there. Most interestingly, Veuve Clicquot offered a virtual tour of the historic headquarters in Riems and Sephora unveiled its new app which is partnered with Google Home smart speakers. The app allows customers to book an appointment at Sephora stores, listen to podcasts on beauty news and test their knowledge by taking a beauty quiz. It is a perfect example of how tech can make people’s lives easier in the retail space and pair instore and digital experiences.

Smartzer interactive video at Vivatech 2018

Smartzer was able to meet, network and brainstorm with leaders from luxury sector and we are looking forward to next year’s VivaTech.

You can read more about VivaTech 2018 at the links below:

LVMH at VivaTech 2018: The Review - LVMH

Viva Technology Conference Expands, Along With France’s Ambitions - WWD

LVMH at VivaTech Championing innovation at Viva Technology 2018 - LVMH

#Vivatech #Innovation #ShoppableVideo