WHAT IS INTERACTIVE VIDEO?

Updated: Feb 11, 2021




Video itself has come a long way from analog video in television systems, nowadays the quality of digital video and reach has surpassed that of analog video. People are walking around with mini-computers in their pockets that are able to connect to 5G networks reaching mind-boggling speeds that many find unobtainable in their home. With this in mind, it’s not only that video that has been changing but also how and where people are watching it.


Since 2005 interactive video has seen a vast growth in usage. On the face of it, this is due to more people having access to devices that enable them to interact with digital video and also over faster internet speeds that allow for more complex content to be streamed.


But what exactly is interactive video?